Jennifer Luna, MSSW, writes about social work career development. Jennifer is a social worker, career coach, keynote speaker, and trainer. She formerly served as Director of the DiNitto Center for Career Services at the University of Texas at Austin, Steve Hicks School of Social Work, nationally recognized as a model Social Work Career Services program. Jennifer utilizes a collaborative yet strategic coaching approach to assist social workers in identifying their strongest skills, areas of knowledge, key strengths, and leadership characteristics. Jennifer has been invited to present regionally and nationally on career development topics, including personal branding, career development, and the professional development cycle for social workers. She currently serves as the Chair of the Consortium of Career Development in Social Work Education. In addition to her work with the University, she provides individual consultation to professionals seeking employment in the nonprofit and public human services sector, as well as the academic job market.